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Avira AntiVir(小红伞) 正式登陆中国

让人期待已久的Avira AntiVir(小红伞)今天正式登陆中国啦,Avira AntiVir(小红伞)简体中文语言官方网站已上线!号称杀软鼻祖、德国质量的安全产品 Avira (小红伞)于3月30日在北京推出中文版杀毒软件,这标志着 Avira 正式进入中国市场。据称,诞生24年来 Avira 全球范围拥有1亿多忠诚用户,而在中国市场,Avira 被形象地称为小红伞。



精于经典 简于智慧。2010年3月30日,德国杀软鼻祖Avira登陆中国暨中文版上市发布会盛大举行。

Avira 创始人兼CEO Tjark Auerbach先生、北亚地区副总裁叶青阳先生等高层悉数到场,与行业专家、各大媒体济济一堂,Avira携Avira AntiVir Personal个人免费版、Avira AntiVir Premium防病毒软件、Avira Premium Security Suite安全组合套装三款中文版产品隆重亮相。以轻量化、高侦测、快扫描等卓越性能产品锋芒进驻中国市场,Avira不仅为中国市场带来了“信息安全 德国制造”的杀软体验,更为竞争白炽化的中国杀软市场注入新的活力。

运筹帷幄 破局中国杀软市场

众所周知,随着网络时代的快速演化,互联网安全问题成为行业关注热点,也成为杀软厂商的机遇与挑战。谈及为何选择在杀软市场竞争白炽化的当下进驻中国市场, Auerbach先生表示:“我们看到了来自中国广泛的市场需求,目前中国市场共有近200万活跃用户,他们对Avira呼声很高。今天的发布会就是我们信心的体现。进入新市场首先要考虑的是为用户提供更好的产品与服务,因此我们需要加大产品研发投资和提高服务质量,而不是首先把收入和利润最大化作为我们的目标。保持用户满意度、产品品质等核心市场竞争力,继续在全球行业及媒体评测中保持名列前茅是Avira 在竞争中脱颖而出的关键”。

Avira勇于接受挑战的勇气和信心让在场的嘉宾看到了其进驻中国的光明前景。据北亚地区副总裁叶青阳先生表示:“杀毒解决方案已经成为互联网生活必不可少的一部分,就像浏览网页、发邮件一样,成为一种„必须?行为。 Avira进驻中国市场将为中国的用户带来一种全新的选择。秉承像德国产品良好的先天基因,Avira轻量化高侦测率等技术优势将成为与其他杀软产品竞争的核心卖点。一个立足于消费者需求的品牌必将走得更远,赢得更多。”




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